I bought two lipsticks, one in runway pink and one in natural nymph:
e.l.f. says: "Now you can hydrate your lips and get a lasting soft color naturally! This nourishing blend of exotic oils, natural waxes, vitamins and plant extracts create the perfect moisturizing formula. The sleek lipstick has superior color payoff, glides easily onto lips, and is long wearing. Lips stay perfectly hydrated and soft throughout the day for no fuss, lip loving happiness. All our mineral makeup is 100% mineral based with no parabens, no preservatives and no chemical dyes."
Price: £3,50 in the UK, DKK 29,58 in Denmark, $5,00 in the US.
Ingredients: Jojoba oil, Coconut oil, Candeilla wax, Castor oil, Shea butter, Olive oil, Tocopherol, Ascorbyl palmitate, Retinyl palmitate, Mica, Titanium dioxide. may contain: CI 77891, CI 77491, CI 77492, CI 77499, CI77742
packaging: I really like the packaging. It’s a sleek black container with a soft matte finish. It looks elegant and much better than I would have expected for such an affordable price.
Staying power: There is nothing special to say anbout the staying power of this lipstick. It's not made to be a long lasting lipstick. It stays on just as long as any other decent lipstick.
Pros: nice packaging, affordable, good quality, good pigmentation.
Cons: can’t see the shimmer, some shades are a bit drying, needs a wider varety of colours like black, purples and peachy shades.
Overall I am really pleased with the lipsticks, and would not hesitate to repurchase. I may try a few of their other shades, and let you know how they work for me.