E.L.F. or eyes lips face cosmetics, was a big part of what made me start blogging. I had discovered them back in 2009 I believe. And I wanted to try everything! So I started looking for swatches and reviews online. And in 2011 I started blogging myself.
I have tried A LOT of ELF products throughout the years, doing several huge hauls. Everything was just so new and exciting and soooo affordable.
But the over the last 2 years, my interest in ELF has decreased a lot. And there are several reasons for this. (in no particular order)
1. increase in prices. This is not the biggest reason, but the prices on the UK website has increased over the years, and I just don't always feel like spending £7-£10 on an ELF palette when there are other brands with better palettes and lower or similar prices.
2. Discovering other budget brands. I'm talking about Essence and Makeup revolution in particular. I have just discovered other brands, that I felt were more up to date, with prettier packaging and colors more suited to my specific preferences.
3. lack of new exciting products. I remember a time, where you could not log in to ELF's website without a new product being launched. And now there's just no much going on. I'm speaking about the European website in particular. I have seen so many awesome ELF products on the US site that I would like to try, but either they take a year to launch on the European website or they don't launch at all.
4. product fails/overall quality.I used to rave about ELF quality. And I meant every single Word. I used to think that the quality was amazing for the Price. And I do have to admit that there are some amazing products amongst their vast line. But there are definately also some bad bad products in between. Like face products that have broken me out, chunky glittery lip products and bad eyeshadows.
Take a look at some of the products I have tried in the last 5 years.
Now after all that negativity I want to let you Guys know, that I do have quite a few ELF favorites as well. I have products from ELF that I use on a daily basis, and products that I have repurchased countless times. But I can't remember when I did my last haul or when I felt compelled to shop their newest items.
I'll try and do an ELF favorites post soon, so you can see all the Things that I do really like. But I need to repurchase some of the items first. So expect a favorites post some time this spring. I should really also try some of their newer products, but I think I might get them from the US website instead, the UK one just isn't all that updated or amazing to me.
So that was a little rant. What did you think of this type of post? do you agree with me?